Challenge
What needed to change
Make a data-heavy fan utility feel native to the game while supporting repeat use, updates, and indexable discovery routes.
Owned product / Product design · programmatic content2026
A fan utility that feels like the game.
A high-energy game utility combining randomized loadouts, structured compatibility data, community tools, and a large discovery surface.
ProjectThe Finals LoadoutStatusLive owned product
The interface borrows the game's tension and texture while keeping the generator, canonical data, and supporting content usable at speed.
Approach
How the system came together
- 01Turned the randomizer into a theatrical but immediate interaction.
- 02Separated canonical game data from presentation and generated-page logic.
- 03Built support surfaces for updates, counters, and searchable compatibility questions.
Outcome
What was delivered
- A live product with a game-native interface.
- A maintainable canonical-data and generation workflow.
- A broad search surface that does not compromise the core utility.